A Unique Child Care Benefit Employers Can Offer to Improve Retention

Aug 18, 2023 | Child Care

The rising cost of child care has a significant impact on working parents, as many are forced to consider adjusting their work hours or finding a second job to provide adequate child care. Employers can help alleviate this problem by providing flexible benefit options that support the needs of families, such as child care subsidies, on-site day care and backup dependent care. Offering these benefits can create a more satisfied workforce, boosting your retention efforts.

A recent report shows that child care has become unaffordable for most U.S. families. Of 3,000 surveyed parents, 67% are spending 20% of their annual income or more on child care, up from 51% in 2022. This marks the 10th year in a row child care costs have risen.

The Cost of Child Care

On average, American parents spend 27% of their household income on child care, and nearly all (89%) parents spend 10% of their annual income or more. Yet, the U.S. Department of Health and Human Services only considers child care unaffordable when it exceeds 7% of a family’s income.

Numerous factors have impacted the rising cost of child care, including fee increases at child care centers, inflation and parents’ changing work situations (e.g., changing work locations, hours and responsibilities), all of which necessitate more or different child care solutions. Unfortunately, the

increased need for child care has driven prices higher and created accessibility issues. Here’s what the report found:

  • Most (64%) parents said they had been waitlisted for day care.
  • Three in 4 parents estimated that there were fewer than six day cares within 20 minutes of their homes.
  • The weekly cost of day care has increased 53% from 2013, and so has the cost of a nanny (56%), a babysitter (92%) and a family care center (80%).

The cost and accessibility of child care is particularly challenging for single parents, who were more likely to adjust their work hours or take on second jobs to manage child care. Lower- and middle-class families were also heavily impacted, as they were more likely to spend a higher percentage of their total income on child care.

Over one-third (39%) of families earning less than $50,000 said they spend more than 36% of their annual income on child care. In comparison, 45% of families earning $100,000 or less said they spend more than 18% of their annual household income on child care.

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A Solution: Pinch Hitter

Pinch Hitter is A New England Nanny’s corporate backup care program that provides nationwide corporations and local businesses the opportunity to offer dependent backup care as an employee benefit to its workforce. It is a service that provides emergency/temporary backup child care and senior care for families to help them keep work obligations when their dependent is sick, when the usual care provider has cancelled at the last minute, or other last-minute care issues arise.

And because the program is subsidized by the employer, the cost to the employee is minimal. But the peace of mind is invaluable.

Learn more about Pinch Hitter by reading these FAQs and this testimonial from a local employer who has found success with the benefit.

Contact us at (518) 348-0400 to get help with babysitting, housekeeping, pet sitting, and more!

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